Google Ads Management

Google Ads, managed for return on investment.

Certified Search, Display, Shopping, and remarketing campaigns that put your budget where it converts. We plan, build, and optimise your Google Ads for measurable results — for businesses anywhere in the world.

Google Ads can be the fastest route to qualified traffic — or the fastest way to waste a budget. The difference is management. A well-run account targets the right keywords and audiences, writes ads that earn clicks, bids intelligently, and tracks every conversion so spend follows what works. A poorly run one pays for clicks that never turn into customers.

ZB Consultants manages Google Ads to a certified professional standard. Our team holds active Google Ads Search and Google Ads Display certifications, so your campaigns are built on Google's own best practices rather than guesswork. Because campaigns are managed remotely, we work with advertisers across every region and currency — from a single-country launch to multi-market accounts.

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Google Certified
Google Ads Search
Valid to May 2027
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Google Certified
Google Ads Display
Valid to May 2027

Active certifications in Search and Display — your campaigns are managed to Google's professional standard.

What we manage

Full-funnel Google Ads — every campaign type, built and optimised under one account strategy.

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Search campaigns

Keyword research, match-type strategy, ad copywriting, and bidding to capture high-intent searches the moment customers look for what you offer.

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Display campaigns

Audience targeting, placements, and creative direction across the Google Display Network to build awareness and reach new customers at scale.

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Shopping campaigns

Merchant Center setup, product feed optimisation, and Shopping campaign management for e-commerce stores that want to sell more profitably.

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Remarketing

Re-engage visitors who didn't convert with tailored remarketing and audience lists — recovering lost interest across Search and Display.

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Conversion tracking

Proper tracking setup for calls, forms, and sales — plus Google Analytics integration — so every decision is based on real performance data.

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Account audit & optimisation

A full audit of an existing account, or ongoing optimisation of bids, keywords, negatives, and ad copy to cut waste and lift return on ad spend.

How we work

Built to perform, managed to improve

Step 01

Audit & goals

We review your account or market, define target cost-per-acquisition, and agree clear, measurable goals.

Step 02

Build campaigns

Structured campaigns, keywords, audiences, ad copy, and tracking — set up to Google's certified standards.

Step 03

Optimise

Continuous tuning of bids, negatives, ad copy, and budgets to drive down cost and lift conversions.

Step 04

Report

Transparent monthly reporting on spend, conversions, and ROAS — you always know exactly what you're getting.

Stronger with SEO alongside

Paid search delivers immediate traffic; SEO builds lasting organic visibility. Run together, they cover more of the results page for less. Explore our full SEO & Google Ads services, or see everything across all divisions.

← Back to SEO services Get a free account audit →

Ready to make Google Ads pay?

Tell us your goals and budget — we'll respond the same business day with a clear campaign plan.

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