How Much Does an Explainer Video Cost?

"How much does an explainer video cost?" is one of the first questions any business asks — and one of the hardest to answer with a single number. Prices vary enormously, from a few hundred pounds for a template job to five figures for a bespoke production. The real question isn't the headline price; it's what actually drives it, so you can judge whether a quote is fair and what you're really getting.

Here's what goes into the cost of an explainer video.

The main factors behind the price

Length

Most explainers land between 60 and 90 seconds — long enough to make a point, short enough to hold attention. Longer videos cost more because every extra second means more script, animation, and voiceover. Counter-intuitively, a tight, shorter video is often both cheaper and more effective.

Animation style

Style is the biggest single driver of cost. Simple 2D motion graphics sit at the affordable end; detailed custom illustration, character animation, or 3D work costs considerably more because of the craft and hours involved. The right choice depends on your brand and message, not just budget.

Script and voiceover

A great explainer lives or dies on its script — and good writing takes skill. Professional voiceover, music, and sound design add polish (and cost) but make a real difference to how the finished piece lands.

Customisation vs templates

Template-based videos are cheap because the heavy lifting is reused. Fully bespoke work — original design, animation, and storytelling built around your brand — costs more but looks unmistakably yours. For most B2B brands, the credibility of custom work is worth it.

Revisions and turnaround

How many rounds of changes are included, and how fast you need it, both affect price. Rushed timelines and open-ended revisions cost more; a clear brief and a sensible schedule keep things efficient.

Getting value, not just a low price

The cheapest video is rarely the best value. A poorly made explainer can do more harm than good, making a serious business look amateur. The goal is a piece that's clear, on-brand, and actually moves people to act — which comes from strategy and craft, not corner-cutting.

That's how we approach motion graphics and video — script and story first, then animation built around your brand. And if you need video alongside ongoing design, a design subscription can be a more cost-effective way to get creative on tap. It all sits within our wider creative communications practice.