Broadcast IT Infrastructure

The backbone of your broadcast chain.

Avid PAM/MAM, newsroom automation, and playout integration designed and supported by an AVID-certified broadcast engineer. The specialist infrastructure that gets content from ingest to air — reliably.

Behind every broadcast is a chain of systems that has to work in perfect sequence: media ingested, catalogued, edited, approved, and played out — often live, often to the second. Broadcast IT infrastructure is the design and management of that chain, and it's a discipline very few IT specialists genuinely understand.

We do. With deep, hands-on experience in Avid Interplay PAM/MAM and Media Central, newsroom systems, and playout integration, we build and support the media workflows that broadcasters depend on. Whether you're standing up a new facility, integrating systems that don't talk to each other, or stabilising an existing setup, we bring the specialist knowledge to get it right.

Avid Interplay Media Central PAM / MAM Playout Newsroom

What we cover

The full broadcast chain — from ingest and asset management to newsroom and playout.

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Avid PAM/MAM

Avid Interplay production and media asset management — design, deployment, and support of the systems that catalogue and move your media.

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Media Central

Avid MediaCentral platform setup and integration — connecting editorial, production, and playout into one coherent workflow.

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Newsroom automation

Newsroom system deployment and integration — connecting iNews, Octopus, and others to graphics and playout for smooth live production.

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Playout integration

Integrating playout with automation, graphics, and asset management so content reaches air on time, every time.

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Media workflow design

End-to-end workflow design — from ingest through edit, approval, and transmission — built for efficiency and resilience.

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Storage & archive

Media storage and archive design — fast online storage for production, with reliable nearline and archive for the long term.

How we work

From ingest to air, without surprises

Step 01

Review

We map your existing chain, integrations, and bottlenecks to see exactly how content flows today.

Step 02

Design

A resilient workflow and infrastructure design built around live broadcast realities and your tools.

Step 03

Integrate

Deployment and integration of PAM/MAM, newsroom, and playout — fully tested before going live.

Step 04

Support

Ongoing support and rapid response so a problem never becomes an on-air incident.

Part of the full media stack

Broadcast infrastructure sits alongside graphics, networking, and virtualisation. See the complete IT & Broadcast practice, or browse all divisions.

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Building or fixing a broadcast chain?

Tell us about your systems and goals — we'll respond the same business day with a clear approach.

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